Electric Executive · Hawke's BayWelcome to Elec Exec

Sustainable, fully electric premium transport in Hawke's Bay. Preferred transfer provider to Rosewood Cape Kidnappers, Porters Hotel and Hawthorne House, fully aligned to 5-star transport standards.

Who We Are

Electric Executive brings a sustainable, fully electric option to premium transport in Hawke's Bay. As a preferred transfer provider to Rosewood Cape Kidnappers, Porters Hotel and Hawthorne House, we are fully aligned to 5-star transport standards.

We were recently honoured to receive the Best of Wine Tourism award for Sustainable Wine Tourism.

Electric Executive aims to enable businesses and manuhiri (visitors) alike to choose zero-emissions transport, aligning with personal sustainability values (for example the Tiaki Promise) and ESG reporting without compromising quality.

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People

Expert Local Drivers

Our highly experienced Elec Exec team has a deep knowledge of Hawke's Bay, and a commitment to the very best customer service.

  • Full commercial passenger licences — every one of our drivers is fully licensed for commercial passenger transport.
  • Deep local knowledge — genuine familiarity with the region, its roads, wineries, and hidden corners.
  • Service-first approach — attentive, discreet, and dedicated to five-star customer care on every journey.
The Fleet

Premium Vehicles & 5-Star Standards

Our modern luxury vehicles offer the ultimate in comfort and convenience.

Our Vehicles

BYD Atto 3 Exterior BYD Atto 3 Interior
Fully electric BYD Atto 3 Recommended capacity 3 passengers.
Luggage capacity: 2 large cases and 2 sets of golf clubs.
Tesla Model Y Exterior Tesla Model Y Interior
Fully electric Tesla Model Y Capacity 3 passengers.
Luggage capacity: 2 large cases, 2 small cases.
Mercedes-Benz V-Class Exterior Mercedes-Benz V-Class Interior
Luxury Mercedes-Benz V-Class 5 individual captain's chair seats.
Luggage capacity: 4 large cases, 2 small cases.
Mercedes-Benz e-Vito Exterior Mercedes-Benz e-Vito Interior
Fully electric 2024 Mercedes-Benz e-Vito van Capacity 7 passengers.
Luggage capacity: 4 large cases, 2 small cases.
Mercedes-Benz Sprinter Exterior Mercedes-Benz Sprinter Interior
Premium-spec Mercedes-Benz Sprinter van Capacity 11 passengers.
Luggage capacity: 6 large cases, 6 small cases, 2 sets of golf clubs.
Small Covered Luggage Trailer
Small Covered Luggage Trailer Capacity: 4 sets of golf clubs.
Large Covered Luggage Trailer Interior
Large Covered Luggage Trailer Capacity: 12 sets of golf clubs and 6 large cases.

5-Star Standard, Across Every Vehicle

  • Glass bottled water (still and sparkling)
  • Refreshments in zero-waste glass jars
  • Cellphone USB-C and Lightning chargers in every row
  • Luxury individual seating (leather or equivalent)
  • In-vehicle WiFi
  • Lifestyle magazines
  • Silver tray, hot towel service on arrival (by arrangement)
  • In-vehicle Spotify playlists to suit the event or group
Expertise & Care

Our Team

Our guides and drivers bring genuine professional depth to every encounter. Sustainability is enacted through expertise and care, not scripts. We value that partnership in how we pay: every host is paid well above the New Zealand Living Wage, and our team has grown steadily over the past year.

Duncan Darroch
Duncan is the founder of Electric Executive and the driving force behind Hawke's Bay's electric-first luxury touring fleet. A trained winemaker with vintages at Villa Maria and Kumeu River, and an experienced high school teacher, he brings deep wine knowledge and a natural gift for storytelling to every tour.
Heather Clinton
A lover of people, food, travel and authentic experiences, Heather delights in uncovering what makes a region tick. Formerly of Zest Food Tours Wellington and now host of our Local Food Producers Tours, she paints a vivid picture of what it means to be a Kiwi and a proud Hawke's Bay local.
Bronnie Coory
Bronnie is a foundation of Electric Executive and our dedicated Rosewood Cape Kidnappers transfer host. A former charity general manager, she brings warmth, meticulous organisation and genuine care to every guest she welcomes aboard.
Trevor Morrison
Trevor spent his career as Chief Pilot at Napier Port, guiding ships safely into Hawke's Bay long before he began guiding guests through it. Now specialising in corporate and golf transfers, he brings the same calm precision and quiet professionalism to every journey.
Philip Shambrook
A former Royal Air Force officer originally from the United Kingdom, Philip is a musician, parkrun event director and dedicated community leader. Hosting our Te Mata Peak excursions, he brings the same warmth, inclusion and local connection to every journey.
Niki Willis
Niki brings decades of professional driving and wine tour hosting to Electric Executive. Her deep knowledge of Hawke's Bay wine country and easy, welcoming manner make every tour feel effortless.
Leo Olsen
Born in South Africa, Leo spent five years in the UK playing village and county cricket before making New Zealand home for the past 20 years. A mum of two, keen tennis player and our evening transfer specialist, she loves sharing the journey with every guest she drives.
Economic Development

Regional Partnerships

We work directly with Hawke's Bay producers and operators to grow regional tourism. For many of our partners, we are their first connection to international visitors.

Local-first
Tourism spend directed to Hawke's Bay hosts and producers
7+
Producers helped to host visitors for the first time
7M+
Combined influencer reach brought to the region

We direct a substantial share of our tourism revenue back into the regional economy — to local contract hosts and to wineries, producers and suppliers — keeping spend circulating within Hawke's Bay.

Established Partnerships

Arataki Honey
Te Mata Figs
Te Mata Estate
Winery recognised for strong sustainability practice
Smith & Sheth
Winery partner recognised for its sustainability commitment
Craggy Range Winery
Rosewood Cape Kidnappers

New to Tourism — Hosting Visitors for the First Time

Through our Local Food Producers Tour, hosted by Heather Clinton, we bring producers with no previous international visitors into tourism — helping each shape its guest experience and adding real economic value to the business.

Bay Blueberries
Developing a hosted farm tour
Six Barrel Soda
Developing FIT and group visits
Origin Earth
Developing FIT and group visits
Hawthorne Coffee Roastery
Developing visitor hosting
Firsthand Coffee
Developing visitor hosting

Market Access

We have brought Instagram influencers with a combined following of over 7 million to regional producers, and hosted international food and beverage importers seeking to bring Hawke's Bay products to their home markets. Recent influencer partners include:

NameHandleFollowersCountry
Lydia Deane@lydiasarunrat5MThailand
Matthew Deane Chanthavanij@matthew.deane11MThailand
Filipus Adimas DC@filipusadc615KIndonesia
Tyen Rasif@tyenrasif199KSingapore
Febrian@_febrian142KIndonesia
Terrence Teo@terrenceteo7130KMalaysia
Joanna Soh@joannasohofficial119KMalaysia
Katya Katkova@eastlondonmornings113KUK
Hayley Lee@huinileee109KSingapore

Local economic spend for the year to 30 June 2026 verified from HNRY and Xero records.

Credentials

Certifications & Memberships

  1. Qualmark Silver — Sustainable Tourism Business (GSTC-recognised). qualmark.co.nz
  2. Best of Wine Tourism 2026 — Award of Excellence, Sustainable Wine Tourism Practices, Great Wine Capitals Global Network. greatwinecapitals.com@greatwinecapitals
  3. Air New Zealand Official Taxi Partner — the only regional provider to hold this partnership, delivering zero-emission corporate transport.
  4. Hawke's Bay Tourism. hawkesbaynz.com@hawkesbaynz
  5. Hawke's Bay Chamber of Commerce
  6. Tourism New Zealand — Tiaki Promise. tiakinewzealand.com
  7. Small Passenger Service Association (Taxi Federation). spsa.co.nz
Inclusive Travel

Accessibility

At Electric Executive, we believe exceptional experiences should be available to every guest, regardless of mobility, age, or group composition. Our fleet has been purposefully configured to accommodate a wide range of visitor profiles, and our drivers are trained to provide attentive, unhurried assistance at every step of your journey.

Mercedes-Benz Sprinter
Upgraded June 2026 with powered automatic mobility assistance step.
  • Automatic mobility assistance step — power-deployed entry step for easier, safer boarding and alighting
  • Ergonomic door handles — mobility assistance grab handles fitted at the doorway for confident, supported entry
  • Wide, upright seating — generously proportioned seats with full armrests and lumbar support, designed for comfort across extended wine country itineraries
  • Spacious configuration — ample interior width and headroom to accommodate guests using walking aids
Mercedes-Benz eVito
A versatile, accessible configuration suited to smaller groups and guests requiring additional personal support.
  • Dual-access doors — side entry doors on both sides allow a support person to assist from either position, enabling full hands-on assistance during boarding and alighting
  • Low entry step — a reduced step height minimises effort and physical strain for guests with limited mobility
  • Wide, upright seating — a single comfortable row with an upright seating position for ease of movement in and out of the vehicle
All Vehicles — Standard Across the Fleet
  • Child safety seats, provided on request — New Zealand safety-rated car seats available at no charge for infants and young children. While not a legal requirement for private hire vehicles in New Zealand, we provide them as a best-practice measure and to promote inclusivity.
  • Full boarding and alighting assistance — hands-on support for all guests, including those with limited mobility, ensuring safe, confident entry and exit at every stop
  • Luggage handling — complete loading and unloading of luggage, bags, and personal equipment as standard
  • Walking aid and mobility transfer support — drivers are experienced in assisting guests who use walkers, canes, or require physical support for transfers, with patience and discretion at all times
  • Cruise ship guest experience — we regularly host guests arriving via cruise ship who present a range of mobility and health considerations, adapting the pace and format of each experience to suit individual needs
A Note on Our Approach

Accessible tourism is not an afterthought at Electric Executive. It is central to how we operate. Hawke's Bay's world-class wine country should be open to all, and we are committed to ensuring that mobility or health considerations are never a barrier to an extraordinary experience.

We welcome enquiries about specific accessibility requirements prior to your booking. Please contact us directly so we can ensure the right vehicle, configuration, and level of support is arranged for your group.

Enquire with our team

Great Capital Wine Tours

Our sister company runs private wine tours throughout Hawkes Bay.