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Hosted tour · 6 hours, 10:00 to 16:00

Artisan Producers Tour

Hawke's Bay feeds the country. This is the day you meet the people who grow it, make it and sell it, and hear their stories first hand.

The grower walks a guest through the fig orchard at Te Mata Figs on the Artisan Producers Tour in Hawke's Bay

The Artisan Producers Tour is a six hour private hosted food tour in Hawke's Bay, New Zealand, on a fixed schedule from 10:00 to 16:00 New Zealand time. It runs seven days a week, on three itineraries. Monday to Friday the day opens at Hawthorne Coffee Roastery, then continues to the tasting room and education centre at Arataki Honey. Saturday opens at Bellatino's Food Lovers Market, then Arataki Honey. Sunday opens at the Hawke's Bay Farmers' Market. Every itinerary continues to an orchard tour and platter lunch at Te Mata Figs, afternoon tea at Birdwoods and real fruit ice cream to finish. The tour is priced from $695 NZD per person for a party of seven and $995 NZD per person for two, GST included, and the price is the same on all three.

Set out on a day through Hawke's Bay's most beloved artisan producers with your expert local host.

The ground explains the food. Over some 250,000 years, river gravels and volcanic ash built the Heretaunga Plains, and beneath them lies the Heretaunga aquifer, one of New Zealand's most valuable. That soil and water carry about 65% of the country's apple and pear plantings, gave the world the Rockit miniature apple, and make Hawke's Bay New Zealand's second largest wine region and a Great Wine Capital.

The morning belongs to coffee and honey. At lunch the orchard comes to the table at Te Mata Figs, unhurried on purpose. The afternoon turns sweet, with afternoon tea in the Birdwoods conservatory and ostriches to feed, and the day closes with real fruit ice cream and fresh fruit from a family grower.

Guest price, per person

New Zealand dollars · GST included · minimum 2 guests

2 guests$995
3 guests$850
4 guests$850
5 guests$750
6 guests$750
7 guests$695

All prices in New Zealand dollars, including GST. Minimum 2 guests. Eight or more guests by quotation. Children 5 to 12 travel at 50% of the per-person rate, under 5 free. The price is the same on all three itineraries.

Enquire about the Artisan Producers TourCall +64 6 211 2600

What is included

  • Private vehicle and expert local host for the full day
  • Monday to Friday: meet the roaster at Hawthorne Coffee Roastery over a coffee of your choice, then a tasting in the Arataki Honey tasting room and a visit to its education centre
  • Saturday: coffee and a showcase of local products at Bellatino's Food Lovers Market, then a tasting in the Arataki Honey tasting room and a visit to its education centre
  • Sunday: the Hawke's Bay Farmers' Market, with coffee, producer stories, samples and a market bag
  • Orchard tour and platter lunch in the Figgery at Te Mata Figs
  • Afternoon tea at Birdwoods in the conservatory, then ostrich feeding, the sculpture garden and the old-fashioned sweet shop
  • Real fruit ice cream and fresh fruit at Bay Blue's Market Shed (Friday to Sunday, November to Easter) or the Strawberry Patch
  • Artisan product gift bag, filled with products gathered through the day, for example Te Mata Figs fig preserve, local apple chips and St Andrews Limes products. Monday to Saturday it begins with an Arataki goodie bag, including a honey.
  • Sunday gift bag: it begins with a Farmers' Market bag, filled as the day goes on.
  • Pickup and return anywhere in Napier, Hastings, Havelock North or Cape Kidnappers

Not included

  • Beverages beyond those named above
  • Anything purchased in the producers' retail areas or in the Birdwoods sweet shop

Good to know

  • The tour runs seven days a week on a fixed 10:00 to 16:00 schedule, New Zealand time, on three itineraries: Monday to Friday, Saturday and Sunday. The price is the same on all three. We do not operate on Christmas Day.
  • Pickup and return anywhere in Napier, Hastings, Havelock North or Cape Kidnappers, at no extra charge.
  • We travel in our electric-first fleet, matched to the size of your party.
  • Te Mata Figs is a fully gluten-free premises, so guests cannot bring outside food on site. Tell us any dietary needs when you book.
  • We assist guests with limited mobility, and a folding wheelchair or walking frame travels with the guest. Our vehicles are not certified Total Mobility vehicles and cannot carry a passenger who remains seated in a wheelchair.
  • Cancellation is free more than 30 days out, 50% from 30 to 14 days, and 100% inside 14 days.

Bringing children

Children are genuinely welcome on this tour. At Birdwoods they feed the ostriches, explore the sculpture garden and choose from the old-fashioned sweet shop, and the day ends with real fruit ice cream. With young children we can add a visit to the Waiaroha Water Discovery Centre in Hastings on request.

Prefer wine to food? See the Great Wine Capital Reserve, a full day across three wineries with lunch at Craggy Range.


The shape of the day

Six hours, to a fixed schedule.

This tour is the one exception to our by-arrangement timetable. It departs at 10:00 and returns at 16:00, in New Zealand time, seven days a week.

Your day, Monday to Friday

  • 10:00Pickup from your accommodation
  • 10:30Hawthorne Coffee Roastery, meet the roaster over a coffee of your choice
  • 11:00Arataki Honey, tasting room and education centre
  • 11:45Te Mata Figs, orchard tour, then platter lunch in the Figgery
  • 13:30Birdwoods, afternoon tea in the conservatory, ostrich feeding, sculpture garden and sweet shop
  • 15:10Bay Blue's Market Shed (Fridays, November to Easter) or the Strawberry Patch, real fruit ice cream and fresh fruit
  • 16:00Return to your accommodation

All times are New Zealand time. Monday to Thursday, and on Fridays outside November to Easter, the day closes at the Strawberry Patch in Havelock North.

Your day on a Saturday

Saturday opens at Bellatino's Food Lovers Market in Havelock North, with coffee and a showcase of local products. From Arataki Honey onward the day runs exactly as it does during the week, and the price is the same.

  • 10:00Pickup from your accommodation
  • 10:30Bellatino's Food Lovers Market, Havelock North, coffee and a showcase of local products
  • 11:00Arataki Honey, tasting room and education centre
  • 11:45Te Mata Figs, orchard tour, then platter lunch in the Figgery
  • 13:30Birdwoods, afternoon tea in the conservatory, ostrich feeding, sculpture garden and sweet shop
  • 15:10Bay Blue's Market Shed (November to Easter) or the Strawberry Patch, real fruit ice cream and fresh fruit
  • 16:00Return to your accommodation

All times are New Zealand time.

Your day on a Sunday

Sunday opens at the Hawke's Bay Farmers' Market, which trades on Sunday mornings only. The market is the longer stop, so lunch at Te Mata Figs begins at 12:00, with an orchard tour hosted by Helen Douglas. From Birdwoods onward the day runs as it does during the week, and the price is the same.

  • 10:00Pickup from your accommodation
  • 10:30Hawke's Bay Farmers' Market, Hastings Showgrounds, Kenilworth Road, Hastings, coffee, producer stories, samples and a market bag
  • 12:00Te Mata Figs, orchard tour hosted by Helen Douglas, then platter lunch in the Figgery
  • 13:30Birdwoods, afternoon tea in the conservatory, ostrich feeding, sculpture garden and sweet shop
  • 15:10Bay Blue's Market Shed (November to Easter) or the Strawberry Patch, real fruit ice cream and fresh fruit
  • 16:00Return to your accommodation

All times are New Zealand time.


The producers

The people behind the food.

Every stop has a story, and your host knows each of them. These are the producers you meet.

Hawthorne Coffee Roastery

Monday to Friday. Founded in 1999 and owned by Tom and Benita Ormond since around 2010, Hawthorne roasts 100% Arabica beans from around the world into five award-winning blends, from the rich, dark Hawthorne blend to the light, fragrant Te Mata blend. Hawthorne was the first to use keg milk from Origin Earth in 20 litre containers, which keeps thousands of single-use bottles out of landfill. The scones are famous, and Tom also co-founded Giant Brewing, whose Giant White Stout carries Hawthorne beans. A note for visitors: a New Zealand flat white is a double shot.

Bellatino's Food Lovers Market

Saturday. Bellatino's opened in 2019 to make excellent local producers accessible more than once a week, and now runs three stores. The kitchen makes treats daily, and its own black raspberry and tamarillo vinaigrettes have a loyal following. The shelves showcase St Andrews Limes, Telegraph Hill olives, Bay Berries, Maud and Harry's walnuts, Hōhepa cheese, preserves from Maison Therese and The Goodness Garden, and olive oils from Aquiferra and The Village Press.

Arataki Honey

Monday to Saturday. Arataki began when 17-year-old Percy Berry helped a neighbour remove a swarm of bees. He moved to Hawke's Bay in 1942, and in 1944 bought nine acres on Arataki Road and, with his son Ian, registered 131 hives. Ian designed the logo, still in use, as a schoolboy. Today the fourth generation runs three sites, 26,000 hives and about 1.5 billion bees, producing over 1,000 tonnes a year as New Zealand's largest commercial beekeeper. Manuka was once almost impossible to give away, until Dr Peter Molan at the University of Waikato identified its unique non-peroxide antibacterial activity in the early 1980s. Arataki now produces manuka up to UMF 18. Solar panels line the roofs, the honey is processed at around hive temperature, about 32°C, the packaging is cardboard, and you can fill your own. You taste in the public tasting room, hosted by the Arataki team where available, and explore the education centre.

Te Mata Figs

Every day. Helen and Murray Douglas discovered fresh figs in an Italian neighbourhood of Sydney, where Murray was a council chief executive. In 2008 they left corporate life and began with 300 trees and a set of golf clubs. Today there are thousands of trees, 23 varieties on a former cherry and nectarine orchard, and no golf clubs, and they are New Zealand's biggest fig producer. On the orchard tour you learn that a fig is an inverted flower, with hundreds of tiny flowers inside, and that New Zealand figs self-pollinate with no fig wasp. The orchard is organic and spray free, the café is 100% gluten free and the fig ice creams are dairy free.

Birdwoods

Every day. Owner Louise Stobart comes from a third-generation Zimbabwean farming family. She began making metal birds from recycled oil drums on the family farm in Zimbabwe, and emigrated to New Zealand in 2004. The gallery sits in the 1894 St Peter's church hall, moved from Waipawa, and the sweet shop in a Victorian cottage. Almost everything for sale comes from a maker the Birdwoods team has met, and Louise travels back to Africa most years for textiles, art and sculpture. Afternoon tea is a specialty table set in the conservatory, with cake of the kitchen's choosing and tea, white linen, flowers and premium service. Afterwards you take bird feed out to the ostriches, wander the sculpture garden and visit the old-fashioned sweet shop.

Bay Blue

Friday to Sunday, November to Easter. Bay Blue is the Hirst family's boutique berry orchard. Marian Hirst grew up on a Havelock North orchard, lived in America, returned in the early 1990s and planted blueberries in 2005. The family grows New Zealand-bred varieties under net cages and tunnel houses, and holds the Supreme award for the East Coast region from the New Zealand Farm Environment Trust. At the Market Shed, 387 Te Mata Mangateretere Road, Te Mata, you finish with real fruit ice cream and fresh berries, with conserves and syrups on the shelves.

The Strawberry Patch

At other times. The Strawberry Patch in Havelock North began around 2007 as a little red shed selling strawberries and ice cream. It now trades year round with fruit, vegetables and local epicurean products. Strawberry season runs from October to May, the fruit goes from field to table in a day, and pick your own opens when the crops allow. You finish with real fruit ice cream and a tasting of whatever fruit is ripe. Fittingly, New Zealanders eat more ice cream per person than any other country, about 28 litres a year.

Hōhepa Hawke's Bay

Tuesday and Thursday, by arrangement. Discover Hōhepa Hawke's Bay, a not-for-profit organisation supporting people with intellectual disabilities to live life to the fullest. Guests can explore the biodynamic farm and gardens, visit the dairy and craft studios, and finish with a tasting of Hōhepa's award-winning organic cheeses, while learning how sustainability, meaningful work and community connection make a lasting difference in people's lives. The visit is hosted by Hōhepa's own team at the Clive farm, and each guest leaves with a hand-poured Hōhepa candle. Hōhepa is also the partner through which we offset our carbon footprint, funding native plants from its nursery in Clive.

Hawke's Bay Farmers' Market

Sunday. On Sunday mornings the producers come to town. At the Hastings Showgrounds you meet stallholders such as Te Mata Figs, St Andrews Limes, Hōhepa, Aquiferra and Maud and Harry's. Aquiferra grows 650 olive trees in the Ngatarawa triangle, and its refill service has saved thousands of bottles. Maud and Harry's began in 2011 with the walnuts from a driveway tree, and walnut brittle came first. Coffee in hand, you taste as you go, and a brunch item from the stalls is on us.


Bespoke options

Tailor the day.

Every option below is by arrangement, subject to producer availability, and priced on request.

Add a producer

  • A private hosted honey tasting at Arataki Honey, on weekdays outside Napier cruise ship days and school holidays
  • Hōhepa Hawke's Bay, Clive: a hosted visit to the biodynamic farm and gardens, the dairy and craft studios, finishing with a tasting of Hōhepa's award-winning organic cheeses, Tuesdays and Thursdays, 10:30 to 11:30 New Zealand time, other days on request
  • St Andrews Limes and Six Barrel Soda, Parkvale: a talk and tasting with the team, Monday to Thursday afternoons
  • A coffee cupping at the FirstHand Coffee Workroom roastery, Havelock North
  • Bay Blue: an owner-hosted orchard and tunnel house visit, best suited to groups
  • Black Barn Summer Market, Saturday mornings, December to February
  • With young children: the Waiaroha Water Discovery Centre, Hastings

Make it a long lunch

Spend the morning with the producers, sit down to a long lunch, then return to the producers in the afternoon.

Choose Craggy Range, a two-hat winery restaurant named Winery Restaurant of the Year 2020-21 at the Cuisine Good Food Awards, which cooks from its own organic kitchen gardens. Or choose Black Barn Bistro, relaxed and at home in style, where executive chef Regnar Christensen reimagines classic dishes in a wood-fired open kitchen.

A long lunch day runs longer than six hours, and we quote it on request.

A shared platter of cheeses, preserves, smoked fish, nuts and fresh produce at Te Mata Figs
Lunch at Te Mata Figs, a platter in the Figgery.
The host mixing drinks for a private tasting at the bar at Six Barrel Soda in Napier
A private tasting at Six Barrel Soda in Napier, a producer we can add to a bespoke day.

★★★★★

"Duncan provided exceptional service from start to finish. He made the entire process incredibly easy, from booking to being flexible with timing."
Anna, Google review

Your host

A named host, not a driver.

Every tour runs with one host for the whole day. We tell you who it is when we confirm your booking.

Duncan Darroch

Founder. A trained winemaker, with a University of Auckland Postgraduate Diploma in Wine Science with Distinction, the 2007 vintage at Kumeu River and four years at Villa Maria, then a decade teaching science.

Heather Clinton

Formerly of Zest Food Tours Wellington, Heather curates and hosts our Artisan Producers tours, leading with food, people and what makes Hawke's Bay tick.

Niki Willis

Decades of professional driving and wine tour hosting across Hawke's Bay wine country.

Philip Shambrook

A former Royal Air Force officer and community leader who hosts our Te Mata Peak excursions.

Louise Shambrook

A former Royal Air Force officer and business manager, Louise has called Hawke's Bay home for more than 20 years and loves sharing the lifestyle of the Bay.

Leo Olsen

Born in South Africa and a New Zealander for 20 years, Leo is a keen tennis player and former county cricketer who loves sharing the journey with every guest.

Ginny Williams

Originally from England and a Hawke's Bay local for more than 30 years, Ginny is a former tour guide and winery and distillery cellar door manager who loves sharing the region with guests from around the world.

Bronnie Coory

A foundation of Electric Executive and a former charity general manager, Bronnie brings warmth and meticulous organisation to every guest she welcomes aboard.

Trevor Morrison

Formerly Chief Pilot at Napier Port, Trevor brings calm precision and quiet professionalism to every journey.

Meet the whole team

When the day changes

What happens when a day goes sideways.

An itinerary is only a plan. A good day depends on what happens when that plan meets a delayed flight, a closed cellar door or a vehicle that cannot run. We plan for each of those before you arrive.

  • A backup vehicle, always. We hold a backup vehicle on every operating day. If a vehicle cannot run, another one collects you.
  • Your flight, monitored. We track your flight and start complimentary waiting from actual landing: 30 minutes for a domestic flight and 90 minutes for an international flight.
  • A closed venue, replaced. If a venue on a published tour closes on your day, we substitute an equivalent award-winning estate: Black Barn for Craggy Range, Mission Estate for Church Road, and Te Mata Estate or Black Barn for Smith & Sheth, choosing one not already on your route.
  • A person on the phone. Our duty number, +64 21 025 87832, answers by call or WhatsApp on the day.
  • Vetted, trained hosts. Every host is Police vetted, passes driver safety testing and holds a comprehensive first aid certificate.
  • Licensed and insured. Small Passenger Service Licence 0332519, $10 million NZD public liability cover, and Qualmark Silver.

Questions

Artisan Producers Tour questions, answered.

How long is the Artisan Producers Tour?

Six hours, on a fixed schedule from 10:00 to 16:00 New Zealand time, seven days a week. There are three itineraries. Monday to Friday opens at Hawthorne Coffee Roastery, then a tasting in the Arataki Honey tasting room and education centre. Saturday opens at Bellatino's Food Lovers Market, then Arataki Honey. Sunday opens at the Hawke's Bay Farmers' Market. The price is the same on all three.

What is different about the Saturday tour?

Saturday opens at Bellatino's Food Lovers Market in Havelock North, with coffee and a showcase of local products, in place of Hawthorne Coffee Roastery. From Arataki Honey onward the day runs exactly as it does during the week, and the price is the same.

What is different about the Sunday tour?

On Sundays the day opens at the Hawke's Bay Farmers' Market at the Hastings Showgrounds, Kenilworth Road, from 10:30, with coffee, producer stories, samples and a market bag. The market trades on Sunday mornings only. Lunch at Te Mata Figs follows at 12:00, with an orchard tour hosted by Helen Douglas. From Birdwoods onward the day runs as it does during the week, and the price is the same.

Where does the tour pick up?

Anywhere in Napier, Hastings, Havelock North or Cape Kidnappers, at no extra charge.

Is lunch included?

Yes. A platter lunch in the Figgery at Te Mata Figs, after an orchard tour. The café is 100% gluten free, so guests cannot bring outside food on site. Afternoon tea at Birdwoods follows as a separate sitting, not a second meal.

Where does the day finish?

With real fruit ice cream and fresh fruit. On Fridays, Saturdays and Sundays from November to Easter we stop at Bay Blue's Market Shed at Te Mata, 387 Te Mata Mangateretere Road, for real fruit ice cream and fresh berries. At other times we stop at the Strawberry Patch in Havelock North for real fruit ice cream and a tasting of whatever fruit is ripe.

How much does the Artisan Producers Tour cost?

Per person, including GST: $995 for 2 guests, $850 for 3 to 4, $750 for 5 to 6 and $695 for 7. Children 5 to 12 travel at 50% of the per-person rate, under 5 free.

What is the maximum party size?

Seven guests on the published rates. We quote parties of eight or more on request.

Is the tour suitable for children?

Yes. This is the most child-friendly tour we run. At Birdwoods children feed the ostriches, explore the sculpture garden and visit the old-fashioned sweet shop, and the day ends with real fruit ice cream. With young children we can add the Waiaroha Water Discovery Centre in Hastings on request.

Can we tailor the day or add a long lunch?

Yes. By arrangement and subject to producer availability, we can add a private hosted honey tasting at Arataki Honey, a hosted visit to the biodynamic farm, dairy, craft studios and award-winning organic cheeses at Hōhepa Hawke's Bay, a talk and tasting at St Andrews Limes and Six Barrel Soda, a coffee cupping at FirstHand Coffee, an owner-hosted orchard visit at Bay Blue, the Black Barn Summer Market or the Waiaroha Water Discovery Centre. A long lunch at Craggy Range or Black Barn Bistro extends the day beyond six hours. We price every tailored day on request.

What vehicle will we travel in?

One of our electric-first fleet, matched to the size of your party.

What happens on a Napier cruise ship day?

The tour runs unchanged, on all three itineraries. The fixed 10:00 to 16:00 schedule suits ships alongside before 10:00 with an all-aboard time after 17:00.

What is the cancellation policy?

Free more than 30 days before the tour date, 50% from 30 to 14 days and 100% inside 14 days.


Enquire

We would be delighted to host your day.

Tell us your dates, your party size and where you are staying. We reply by email, usually within a few hours between 04:00 and 23:00 New Zealand time.

We reply by email, usually within a few hours between 04:00 and 23:00 New Zealand time. We confirm flights, addresses and pickup times with you in writing before anything is booked.